News / shaunae teske photography

How To Nail The Client Experience

When you think about shopping at Target where does your mind go? Probably to a happy place. Think about that adorable little $1 rack full of cute things you don’t need but fill your cart with anyway. The fact that some stores have a Starbucks inside and also sell wine! How they somehow figure out exactly what you like and with their sales, RedCard, and Cartwheel, you feel like you are part of an exclusive club!

So why shop at Target when you could shop elsewhere for cheaper?

It’s their client experience! 

Now more than ever, consumers are more concerned with their shopping experience rather than “getting the most bang for their buck,” so to speak. They want to feel good! The same thing is true when searching for photographers. With so many talented photographers, it’s not just about creating beautiful images. Clients want to know your story and they are looking for an amazing experience with you!

Everyone is capable of creating an awesome customer experience and with these quick tips, you’ll be able to nail the client experience and fill your calendar faster than you can keep up with!

 

Picture Your Ideal Client!
Who are they? What do they do? Where do they shop? Before you can start creating an incredible experience, you must first figure out who your “person” is. Because what might be a great experience for someone, might not be the best for someone else. Some people actually don’t care for Target (I don't know who they are but I know they are out there!)

Tailor Everything to Them
Your branding, your wording, your everything - make it for your ideal client. Yes, we will all have some clients that are less than ideal but to continue filling your calendar with quality clients, make sure you are creating things to fill THEIR needs. Take control of what you put out there!

Identify Their Pain Points… & Fix Them!
Nothing makes a person feel better than having someone take a problem off their hands. This is the perfect and easiest way to make someone feel good! Brides stressed about timelines? Create it for them! Grooms don’t know how to tie their bow ties? Teach them! Couples unsure on how to go about planning their big day? Educate them. This is an incredible way to not only elevate their experience but it establishes you as an expert in your field!

Go Above and Beyond
Under promise and over deliver. In everything! This is the motto I live by! If you live by this motto and treat every single client interaction like it’s super important, your clients will feel valued, heard, and understood. That’s what anyone wants, right?! Look for ways to be there for your clients instead of just focusing on the job at hand. Figure out ways you can help them!

Everyone Likes a Good Surprise
Just like I love the surprise treasures I’ll find at the clearance aisles at Target, your clients like being surprised too! Whether it’s during your first meeting and you surprise them with a gift or you stay an hour extra during their wedding day to ensure they get every single photo they need, don’t be afraid to surprise them once and a while. An unexpected treat can go a long way. 

Tips to Help you Elevate that Client Experience even more!

  • Create an awesome meeting environment 
  • Offer discounts if they order products
  • Surprise them with thoughtful gifts
  • Offer to help with additional planning
  • Educate them on ways to make sessions go smoother

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  Written by: @shaunaeteske

Hey friends! I'm thrilled you are here! I'm Shaunae - a wedding photographer, blogger, educator, wine lover, and cat mom who shares inspirational and educational posts for Strawberry Revolution to creatives and lady bosses just like you! 

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Embracing Your Inner Lady Boss

Photo by Agostina Dimartino Photography

Photo by Agostina Dimartino Photography

As Beyoncé says…

Who run the world? GIRLS!

Oh girl, if you are anything like me you are tired of “running your world.” Whether you’re raising kids, running a business, trying to turn your side hustle into your full-time job - it’s exhausting. As female entrepreneurs, we are constantly working on that balance of doing what’s right, getting the job done, and making sure everyone feels taken care of. Some days I’m sure you’re ready to throw in the towel. Ready to call it quits. But I’m here to tell you to keep going, to keep pushing, and to embrace your inner Lady Boss!

You are worthy. Worthy of greatness. Worthy of having everything you ever wanted. Worthy of creating a life worth loving. Don’t let the hardships and struggles of running a business force you to give up. Use it to push your further. Use it to make you stronger. 

Sister, you deserve whatever your heart desires! You are a Lady Boss! Fearless, strong, determined, hard-working, and incredible! You are fearfully and wonderfully made, never forget that. There is no one quite like you. You are a gift and you have SO much to offer to this world.

Photo by Agostina Dimartino Photography

Photo by Agostina Dimartino Photography

So go out there and conquer that to-do list. Send those emails. Schedule those meetings. Crush those goals. Chase new dreams and win more battles. You’ve got this!

Lady Bosses of the world unite! Comment below if you are ready to make the most of today and embrace your inner Lady Boss!

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  Written by: @shaunaeteske

Hey friends! I'm thrilled you are here! I'm Shaunae - a wedding photographer, blogger, educator, wine lover, and cat mom who shares inspirational and educational posts for Strawberry Revolution to creatives and lady bosses just like you! 

Read more →

How to Prep for Your Upcoming Wedding Season

It’s June! Which for most photographers means it’s almost wedding season (except for our friends in the South and in the hot climates.) If your wedding season is like mine, you know things can get super cray and busy in just a matter of weeks! To keep you sane, I’ve complied the perfect checklist to make sure you are totally relaxed, prepared, and ready for this crazy ride that we call Wedding Season. 

• Clean Your Gear

Whether you are sending it off to the Canon or Nikon Factory for professional cleaning or if you are doing it yourself, make sure your gear is in tip-top shape. Nothing ruins a wedding day faster than realizing your gear doesn’t work or your lenses are too dirty!

• Check Your Calendars

Verify all your dates and times. Create wedding day timelines for each couple. I have each wedding specifically marked in my calendar with notes on each day. Every month I review what’s coming up so I can be ready for anything!

• Prep Your Attire

What are your favorite outfits to wear on wedding day? Check out your closet and make sure you have the right clothing for all your weddings. For me, that means comfortable yet stylish dresses (must have pockets), comfortable footwear so I can stay on my feet, and cardigans for all those chilly reception spaces. I also love prepping my editing attire for when I get home. I lay out my comfiest pajamas, my favorite fuzzy blankets, and an adorable Straw Rev Studio Tie-Back to keep the hair out of my face and keep my eyes focused on editing! 

• Prep Your Back-up Gear!

Not just your camera gear, but your emergency back-up gear too! Band-aids, umbrellas, sewing kits - everything you need in case the day gets crazy! These items can be things that not only help you but could help the bride and groom and their guests too. Check out everything that’s in my emergency wedding day kit!

• Take Time for You

You know life is about to get crazy so give yourself some time once in a while to relax. Pour yourself a glass of wine, snuggle up in your favorite Straw Rev shirt, and binge on your newest Netflix obsession. Your body and your mind will thank you!

busy season survivor. Photographer t-shirt. Wedding photographer tshirt

• Pop the Champagne and Do A Happy Dance

No matter how insanely busy wedding season gets, never forget out how lucky you truly are. To be a wedding photographer is a gift, we get to document the lives and love of some amazing couples. With each couple, I celebrate the fact that they trusted me with their special day. That gives me all the motivation I need to do this all again next week. 

How do you prep for your Wedding Season? What are some of your favorite tips and tricks to get ready?

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  Written by: @shaunaeteske

Hey friends! I'm thrilled you are here! I'm Shaunae - a wedding photographer, blogger, educator, wine lover, and cat mom who shares inspirational and educational posts for Strawberry Revolution to creatives and lady bosses just like you! 

Read more →